Marketing Communication

Major and Minor

Building a more marketable communications professional

The Marketing Communication program merges the worlds of business and communication to make you a valuable asset in the ever-changing digital world. You will build a foundation in media skills and concepts as well as business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jumpstart your career.

What will I learn

You'll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you'll learn how to build effective campaigns that will result in more exposure for your client.

Comm 211

Media & Public Relations Writing

You will study the fundamentals of news writing, including methods of news judgment, news gathering and modern news style. Emphasis will be placed on the coverage of breaking news events.

Comm 315

Mobile & Social Media

Learn the essentials of how media and communication professionals reach, engage and measure audiences. You’ll build your expertise working across platforms and building your organization’s brand—and your own.

Magt 341

Digital Marketing Strategies

A survey of the processes involved in planning, creating, and implementing integrated marketing communications programs within the context of an organization’s overall marketing effort. Particular attention will be paid to the forces, factors, and strategies that are disrupting the traditional advertising business model as the shift to digital communication channels and platforms gathers momentum.

4-Year Plan for Success

What courses would I take in this major? What would my four-year plan include? What opportunities outside of the classroom would benefit me?

Full Course Listing
4-Year Plan for Success

Explore the departments that contribute to the Marketing Communication major and minor

Multimedia Communication Business Administration & Economics

Eric Christensen ’94

Eric Christensen ’94 helped his family's 100-year old ranch stand out in a competitive market by telling its story

In my heart, I was always going to come back to our operation.

Read This Story

Brittany Peters ’21

From Indianola, online and everything in-between, Brittany Peters ’21 completed a winding journey to graduation

Simpson was excellent at giving students the opportunity to explore and discover the world around them.

Read This Story

Baillee Furst ’20

The marketing communications and event planning manager for the West Des Moines Chamber of Commerce had a different career in mind before discovering her passion

My internships helped shape who I am.

Read This Story

Who We Are

Join the Storm

Outstanding

Do it all at SC

Strong & Proud

On the Pulse

Marketing Communication

Building a more marketable communications professional

What will I learn

Media & Public Relations Writing

Mobile & Social Media

Digital Marketing Strategies

4-Year Plan for Success

Explore the departments that contribute to the Marketing Communication major and minor

This is what success looks like

Eric Christensen ’94 helped his family's 100-year old ranch stand out in a competitive market by telling its story

From Indianola, online and everything in-between, Brittany Peters ’21 completed a winding journey to graduation

The marketing communications and event planning manager for the West Des Moines Chamber of Commerce had a different career in mind before discovering her passion

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