Simpson College  

  

Marketing and Public Relations

Creative Services

The marketing and public relations office is the in-house agency for the creation of college marketing and communications projects, such as publications, advertisements and videos intended for an external audience. The staff is prepared to assist various departments with planning, copy writing, photography, graphic design and oversight of communication project production.

The Project Request form is designed to serve as your planning resource.  It is our intention to help you in any way we can to produce materials that are professional and attractive.  While past policies addressed only printed materials, this process also includes electronic projects, such as radio and TV advertising, videos, CD-ROMs and multi-media presentations.

At the forefront of this effort is the marketing and public relations department, located on the third floor of Hillman Hall (extension 1606). The department coordinates the marketing communication process at Simpson and remains available to help members of the Simpson College community achieve quality in their publications, advertising and external communications projects.

External and Internal Communications Projects
External communication projects are those paid for with college funds and are to be viewed by an external public. The public relations department must be involved in the production process and must approve the project’s content and design before dissemination. These projects can include, but are not limited to, print (brochures, newsletters, magazines, posters, booklets, flyers, direct mail pieces, flags and banners, etc.), radio, TV and web advertising; on-campus signage; videos; CD-ROMs; slide shows, billboards and multi-media presentations. (This does not include personal correspondence.)

Internal communication projects are those intended to be seen only by the Simpson campus community, including students, faculty and staff. These projects may be produced without the oversight of the public relations department. The campus copy center will be able to meet most internal printing needs, including copying, folding, collating, stapling and trimming publications. The copy center manager is trained to assist campus clients with basic graphic design needs. The materials will be reproduced on a digital one-color copying system.

 

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