The Division of Adult Learning offers courses leading to the Bachelor of Arts degree in the Marketing.  Students may not major in both Marketing and Management. Marketing majors may not minor in Management. Suggested minors available in DAL include: 3 in Communication Studies, Computer Science, English, and Sociology.

B.A. Degree Requirements for a Marketing Major:
Major course requirements, 45 hours
Cornerstone requirements, 28 (beyond those satisfied by a major requirement)Writing competency (Eng 102), 3
Mathematics competency, 0 (satisfied by major course requirement)
Elective, non-traditional credits, or minor requirements, 52
Total credits, 128 hours

Courses required for major:
____ Econ 101 Macroeconmic Principles, 3
____ Econ 102 Microeconmic Principles, 3
____ Math 201 Elementary Statistics, 3
____ Acct 251 Principles of Accounting I, 3
____ Acct 252 Principles of Accounting II, 3
____ Magt 131 Management Concepts, 3
____ Magt 231 Business Law I, 3
____ Magt 232 Business Law II, 3
____ Magt 234 Marketing, 3
____ Magt 335 Marketing Research, 3
____ Magt 342 Buyer Behavior, 3
____ CIS 205 Decision Support Systems, 3
____  Any Ethics course in Phil & Rel, 3

Three marketing electives selected from the following:
          ____ Magt 324 Small Business Management, 3
          ____ Magt 336 International Marketing, 3
          ____ Magt 337 Sales and Sales Management, 3
          ____ Magt 338 Innovation, Entrepreneurship & New Product Marketing, 3
          ____ Magt 341 Advertising, 3

Total hours in major, 48

MARKETING MINOR:

Management majors must use courses from outside the marketing electives to fulfill the management electives if declaring the marketing minor.
____ Econ 102 Microeconomic Principles, 3
____ Magt 131 Management Concepts, 3
____ Math 201 Elementary Statistics, 3
____ Magt 234 Marketing, 3

Three marketing electives selected from the following:
          ____ Magt 324 Small Business Management, 3
          ____ Magt 335 Marketing Research, 3
          ____ Magt 336 International Marketing, 3
          ____ Magt 337 Sales and Sales Management, 3
          ____ Magt 338 Innovation, Entrepreneurship & New Product Marketing, 3
          ____ Magt 341 Advertising, 3

Total hours in minor, 21