Course Catalog

Marketing

180. Independent Study in Marketing.

190. Special Topics in Marketing.

198. Independent Research in Marketing.

219. Employment Experience in Marketing.

234. Marketing.
An analysis of the forces that influence existing and potential demand for goods and services and the role of marketing theory and technique in creating product and service offerings to satisfy this demand. Students interested in a Marketing major or minor should take this course in their sophomore year. Prerequisite: Management 131. Four credits. Offered every semester.

240. Advertising Practicum.
Training and supervised practical experience in managing, selling, servicing and designing advertisements for publication in The Simpsonian student newspaper. Prerequisite: Permission of instructor. Two credits.

280. Independent Study in Marketing.

290. Special Topics in Marketing.

298. Independent Research in Marketing.

305. Sales and Sales Management.
This class will provide students with a basic understanding of sales and sales management. Sales areas covered will include the role of communication, motivation, ethics and legal issues as well as in depth analysis of the selling process. Sales management topics will include the aspects of leading, organizing, recruiting, and training the sales force. Other topics will include forecasting, compensation, and sales force evaluation. Prerequisites: Management 131; Marketing 234. Four credits. Offered every spring.

319. Internship in Management.

336. International Marketing.
This course begins with a survey of the economic, cultural, political, and financial environments that affect an enterprise's marketing activities outside its home country. Next, various options for market entry are examined, including licensing, joint ventures, ownership, and strategic alliances. The stages of development of today's global and transnational corporations are compared and contrasted. Finally, the impact of these factors and forces on the marketing mix is examined in detail. Particular attention is paid to the issue of standardization versus localization of global marketing programs. Prerequisites: Management 131; Marketing 234; Economics 100 or 101 or 102. GLOBAL and WRITCOM. Four credits. Offered every fall.

338. Innovation, Entrepreneurship, and New Product Marketing.
Managing innovation means initiating change; entrepreneurship involves recognizing and seizing marketing opportunities; new product marketing requires going against the odds since most new product concepts never reach the market. This course is designed to introduce students to the managerial processes required to develop, nurture, and market new products, technologies, and services. Prerequisites: Management 131; Marketing 234; Economics 100 or 101 or 102. Four credits. Offered alternate years.

341. Advertising.
A survey of the processes involved in creating and implementing integrated marketing communications programs within the context of an organization’s overall marketing effort. Particular attention will be paid to emerging trends such buzz marketing and guerilla marketing. Additional topics include the challenges and opportunities created by the Internet, cell phones, and other new media forms. Prerequisites: Management 131; Marketing 234. Four credits. Four credits. Offered every spring.

342. Consumer Behavior.
Students will study the factors affecting buying behavior in consumer and organizational markets and their relationship in developing marketing strategies. Specifically, this course will provide students with an understanding of how socioeconomic, demographic, cultural, and psychological processes influence consumer-buying decisions. The course will also examine the differences between consumer and organizational markets such as business buying motives, the buying center and roles, and the organizational buying process. Prerequisites: Economics 102, Management 131; Marketing 234. Four credits. Offered every fall.

370. Marketing Research.
This course is an introduction to the field of marketing research. Students will be provided with an understanding of the application of research principles of gathering and analyzing information to plan marketing activities. Problem formulation, procedures, research techniques and application of models to improve marketing decisions are covered, along with the usefulness of marketing research information to marketing managers. Prerequisites: Management 131; Marketing 234; Econ/Math 135. INFOLIT. Four credits. Offered every spring.

380. Independent Study in Management.

385. Senior Seminar in Strategic Marketing Management.
This is an advanced course in marketing management and should be taken as a capstone course during the student's senior year. This course will help students to develop skills in dealing with strategic marketing problems found in both profit and nonprofit settings. The course will focus on the utilization of market segmentation, product positioning, evaluating marketing responsiveness and competitive reaction and improving problem solving skills. Prerequisites: Management 131, Econ 100, Math 135, Marketing 234 and at least four of the required 300 level required marketing courses. Four credits. Offered every spring.

390. Special Topics in Marketing.

398. Independent Research in Marketing.

Last Updated: 11/18/11