Management

131. Management Concepts.

An introduction to the principles of management including planning, organizing, staffi ng, leading, controlling and strategies. Three hours.

135. Management Information Systems.

This course examines how information technology and information systems are used to provide solutions to business problems and to provide opportunities for companies to increase productivity and quality. Topics include an introduction to computer hardware and data communication technology, productivity and data management software, and business applications of the technology. Laboratories emphasize end-user computing, and spreadsheet and database management software as tools for business decision making. Cornerstone 2B. Same as CIS 135. Three hours.

190. Special Topics in Management.

219. Employment Experience in Management.

231. Business Law I.

Law and legal theories, a review of the judicial system, and legal principles commonly applied in business, with emphasis on contracts. Prerequisite: Management 131 and sophomore standing. Three hours.

232. Business Law II.

A continuation of Management 231, with emphasis on the laws of property, agency, employment, forms of business organization, and the Uniform Commercial Code. Prerequisites: Management 131, 231. Three hours.

234. Marketing.

An analysis of the forces that infl uence existing and potential demand for goods and services and the role of marketing theory and technique in creating product and service offerings to satisfy this demand. Students interested in a Marketing major or minor should take this course in their sophomore year. Prerequisite: Management 131. Three hours.

240. Advertising Practicum.

Training and supervised practical experience in managing, selling, servicing and designing advertisements for publication in The Simpsonian student newspaper. Prerequisite: Permission of instructor. Two hours.

290. Special Topics in Management.

300. Project Management.

This course covers concepts and issues important in effectivly managing projects. Topics include starting up a project, managing the scope, time lines, cost, quality, people, communications, risk, and procurement. The project management methods taught are suitable for a wide variety of project types such as software development or business projects. Project management software will be used to provide students with hands-on experience in a business environment. Prerequisite: Computer Science 150 Fundamentals of Computing 1 or Management 131 Management Concepts. Three hours. Same as CIS 300.

319. Internship in Management.

323. Human Resource Management.

An analysis of the decisions and processes involved in managing personnel and organizations. Areas covered are staffi ng, developing and rewarding personnel, compensation, administration, and authority structures. Prerequisites: Management 131, 231. Three hours. Alternate years.

324. Small Business Management.

Introduction to the fastest growing segment in the U.S. economy. In this course students experience a hands-on approach by writing a business plan. Prerequisites: Management 131 and Accounting 251. Three hours.

333. Organization and Behavior.

A study of the management process with emphasis on qualitative decision making and the human aspects of an organization. Study of psychological and sociological theories of behavior in groups. It is suggested that students take introductory courses in Psychology and Sociology before taking this course. Prerequisite: Management 131 and junior standing. Three hours.

335. Marketing Research.

This course is an introduction to the fi eld of marketing research. Students will be provided with an understanding of the application of research principles of gathering and analyzing information to plan marketing activities. Problem formulation, procedures, research techniques and application of models to improve marketing decisions are covered, along with the usefulness of marketing research information to marketing managers. Prerequisites: Management 131, 234; Econ/Math 201. Three hours.

336. International Marketing.

This course begins with a survey of the economic, cultural, political, and financial environments that affect an enterprise’s marketing activities outside its home country. Next, various options for market entry are examined, including licensing, joint ventures, ownership, and strategic alliances. The stages of development of today’s global and transnational corporations are compared and contrasted. Finally, the impact of these factors and forces on the marketing mix is examined in detail. Particular attention is paid to the issue of standardization versus localization of global marketing programs. Prerequisites: Management 131, 234; Economics 101, 102. Three hours

337. Sales and Sales Management.

This class will provide students with a basic understanding of sales and sales management. Sales areas covered will include the role of communication, motivation, ethics and legal issues as well as in depth analysis of the selling process. Sales management topics will include the aspects of leading, organizing, recruiting, and training the sales force. Other topics will include forecasting, compensation, and sales force evaluation. Prerequisites: Management 131, 234. Three hours.

338. Innovation, Entrepreneurship, and New Product Marketing.

Managing innovation means initiating change; entrepreneurship involves recognizing and seizing marketing opportunities; new product marketing requires going against the odds since most new product concepts never reach the market. This course is designed to introduce students to the managerial processes required to develop, nurture, and market new products, technologies, and services. Prerequisites: Management 131, 234; Economics 101, 102. Three hours. Alternate years.

340. Labor and Industrial Relations.

A historical and analytical coverage of the relationship between organized labor and management. Topics include an investigation of organized labor as a political group and as a party in the collective bargaining process. Coursework includes team bargaining of a labor contract. Prerequisites: Management 131, 231, Accounting 251, Economics 102. Three hours. Alternate years.

341. Advertising.

A survey of the processes involved in creating and implementing integrated marketing communications programs within the context of an organization’s overall marketing effort. Particular attention will be paid to emerging trends such buzz marketing and guerilla marketing. Additional topics include the challenges and opportunities created by the Internet, cell phones, and other new media forms. Prerequisites: Management 131, 234. Three hours.

342. Buyer Behavior.

Students will study the factors affecting buying behavior in consumer and organizational markets and their relationship in developing marketing strategies. Specifi cally, this course will provide students with an understanding of how socioeconomic, demographic, cultural, and psychological processes infl uence consumer-buying decisions. The course will also examine the differences between consumer and organizational markets such as business buying motives, the buying center and roles, and the organizational buying process. Prerequisites: Economics 102, Management 131, 234. Three hours.

345. Principles of Insurance.

Introduction to the concepts of risk, risk management, and insurance. Emphasis is on the consumer (individual and/or business) perspective, and purposes of insurance. Treatment of insurer issues includes government participation (e.g., workers compensation) and government regulation of insurance. Prerequisites: Management 131, 231, and sophomore standing. Three hours. Alternate years.

365. Organizational Ethics and Social Responsibility.

This Business Department elective seminar focuses on the issues associated with the intersection of ethical, legal, and profi table decisions in business environments. The class is intended for junior and senior level students. Prerequisite: Any ethics course from the Departments of Philosophy or Religion.

372. Quantitative Decision Making.

A mathematical and statistical approach to prototype decisions in business and economics. The types of decisions investigated include inventory control, resource allocation, queuing, and scheduling. Quantitative methodologies studied include linear programming, decision and game theory, CPM , inventory control models and queuing theory. Prerequisites: Management 131; Accounting 251, 252; Economics 101, 102; Econ/Math 201. Three hours.

380. Independent Study in Management.

385. Senior Seminar in Strategic Management.

This is an advanced course in management and should be taken as a capstone course during the student’s senior year. Utilizing the case approach, the student will apply concepts of management, accounting, marketing, economics, and fi nance in case situations. The cases will cover a large number of companies engaged in widely diversifi ed activities. Emphasis will be placed on policy formulation and top management decisions. Prerequisites: Management 131, 333, 234; Econ/Math 201; Economics 101, 102, 339; Accounting 251, 252. Three hours.

390. Special Topics in Management.


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Management 131. Management Concepts. An introduction to the principles of management including planning, organizing, staffi ng, leading, controlling and strategies. Three hours. 135. Management Information Systems. This course examines how information technology and information systems are used to provide solutions to business problems and to provide opportunities for companies to increase productivity and quality. Topics include an introduction to computer hardware and data communication technology, productivity and data management software, and business applications of the technology. Laboratories emphasize end-user computing, and spreadsheet and database management software as tools for business decision making. Cornerstone 2B. Same as CIS 135. Three hours. 190. Special Topics in Management. 219. Employment Experience in Management. 231. Business Law I. Law and legal theories, a review of the judicial system, and legal principles commonly applied in business, with emphasis on contracts. Prerequisite: Management 131 and sophomore standing. Three hours. 232. Business Law II. A continuation of Management 231, with emphasis on the laws of property, agency, employment, forms of business organization, and the Uniform Commercial Code. Prerequisites: Management 131, 231. Three hours. 234. Marketing. An analysis of the forces that infl uence existing and potential demand for goods and services and the role of marketing theory and technique in creating product and service offerings to satisfy this demand. Students interested in a Marketing major or minor should take this course in their sophomore year. Prerequisite: Management 131. Three hours. 240. Advertising Practicum. Training and supervised practical experience in managing, selling, servicing and designing advertisements for publication in The Simpsonian student newspaper. Prerequisite: Permission of instructor. Two hours. 290. Special Topics in Management. 300. Project Management. This course covers concepts and issues important in effectivly managing projects. Topics include starting up a project, managing the scope, time lines, cost, quality, people, communications, risk, and procurement. The project management methods taught are suitable for a wide variety of project types such as software development or business projects. Project management software will be used to provide students with hands-on experience in a business environment. Prerequisite: Computer Science 150 Fundamentals of Computing 1 or Management 131 Management Concepts. Three hours. Same as CIS 300. 319. Internship in Management. 323. Human Resource Management. An analysis of the decisions and processes involved in managing personnel and organizations. Areas covered are staffi ng, developing and rewarding personnel, compensation, administration, and authority structures. Prerequisites: Management 131, 231. Three hours. Alternate years. 324. Small Business Management. Introduction to the fastest growing segment in the U.S. economy. In this course students experience a hands-on approach by writing a business plan. Prerequisites: Management 131 and Accounting 251. Three hours. 333. Organization and Behavior. A study of the management process with emphasis on qualitative decision making and the human aspects of an organization. Study of psychological and sociological theories of behavior in groups. It is suggested that students take introductory courses in Psychology and Sociology before taking this course. Prerequisite: Management 131 and junior standing. Three hours. 335. Marketing Research. This course is an introduction to the fi eld of marketing research. Students will be provided with an understanding of the application of research principles of gathering and analyzing information to plan marketing activities. Problem formulation, procedures, research techniques and application of models to improve marketing decisions are covered, along with the usefulness of marketing research information to marketing managers. Prerequisites: Management 131, 234; Econ/Math 201. Three hours. 336. International Marketing. This course begins with a survey of the economic, cultural, political, and financial environments that affect an enterprise’s marketing activities outside its home country. Next, various options for market entry are examined, including licensing, joint ventures, ownership, and strategic alliances. The stages of development of today’s global and transnational corporations are compared and contrasted. Finally, the impact of these factors and forces on the marketing mix is examined in detail. Particular attention is paid to the issue of standardization versus localization of global marketing programs. Prerequisites: Management 131, 234; Economics 101, 102. Three hours 337. Sales and Sales Management. This class will provide students with a basic understanding of sales and sales management. Sales areas covered will include the role of communication, motivation, ethics and legal issues as well as in depth analysis of the selling process. Sales management topics will include the aspects of leading, organizing, recruiting, and training the sales force. Other topics will include forecasting, compensation, and sales force evaluation. Prerequisites: Management 131, 234. Three hours. 338. Innovation, Entrepreneurship, and New Product Marketing. Managing innovation means initiating change; entrepreneurship involves recognizing and seizing marketing opportunities; new product marketing requires going against the odds since most new product concepts never reach the market. This course is designed to introduce students to the managerial processes required to develop, nurture, and market new products, technologies, and services. Prerequisites: Management 131, 234; Economics 101, 102. Three hours. Alternate years. 340. Labor and Industrial Relations. A historical and analytical coverage of the relationship between organized labor and management. Topics include an investigation of organized labor as a political group and as a party in the collective bargaining process. Coursework includes team bargaining of a labor contract. Prerequisites: Management 131, 231, Accounting 251, Economics 102. Three hours. Alternate years. 341. Advertising. A survey of the processes involved in creating and implementing integrated marketing communications programs within the context of an organization’s overall marketing effort. Particular attention will be paid to emerging trends such buzz marketing and guerilla marketing. Additional topics include the challenges and opportunities created by the Internet, cell phones, and other new media forms. Prerequisites: Management 131, 234. Three hours. 342. Buyer Behavior. Students will study the factors affecting buying behavior in consumer and organizational markets and their relationship in developing marketing strategies. Specifi cally, this course will provide students with an understanding of how socioeconomic, demographic, cultural, and psychological processes infl uence consumer-buying decisions. The course will also examine the differences between consumer and organizational markets such as business buying motives, the buying center and roles, and the organizational buying process. Prerequisites: Economics 102, Management 131, 234. Three hours. 345. Principles of Insurance. Introduction to the concepts of risk, risk management, and insurance. Emphasis is on the consumer (individual and/or business) perspective, and purposes of insurance. Treatment of insurer issues includes government participation (e.g., workers compensation) and government regulation of insurance. Prerequisites: Management 131, 231, and sophomore standing. Three hours. Alternate years. 365. Organizational Ethics and Social Responsibility. This Business Department elective seminar focuses on the issues associated with the intersection of ethical, legal, and profi table decisions in business environments. The class is intended for junior and senior level students. Prerequisite: Any ethics course from the Departments of Philosophy or Religion. 372. Quantitative Decision Making. A mathematical and statistical approach to prototype decisions in business and economics. The types of decisions investigated include inventory control, resource allocation, queuing, and scheduling. Quantitative methodologies studied include linear programming, decision and game theory, CPM , inventory control models and queuing theory. Prerequisites: Management 131; Accounting 251, 252; Economics 101, 102; Econ/Math 201. Three hours. 380. Independent Study in Management. 385. Senior Seminar in Strategic Management. This is an advanced course in management and should be taken as a capstone course during the student’s senior year. Utilizing the case approach, the student will apply concepts of management, accounting, marketing, economics, and fi nance in case situations. The cases will cover a large number of companies engaged in widely diversifi ed activities. Emphasis will be placed on policy formulation and top management decisions. Prerequisites: Management 131, 333, 234; Econ/Math 201; Economics 101, 102, 339; Accounting 251, 252. Three hours. 390. Special Topics in Management.
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