Communication & Media Studies

Integrated Marketing Communication

Graduates of the program will be able to gather, present and edit information in a variety of contexts to general and specialized audiences and publics.
Specifically, graduates of the program must demonstrate proficiency in:

  • Writing appropriate copy for different communication tools.
  • Developing and evaluating human and physical sources of information that are used in corporate writing.
  • Editing the work of other students and professionals.
  • Speaking publicly and professionally in interpersonal and group contexts.

Graduates of the program will demonstrate an ability to seek and integrate high-quality research for the purpose of knowing, comprehending, applying, analyzing, synthesizing and evaluating their own insights into the professional and academic study of communication and media studies. Also, graduates of the program will understand and embrace the historical, legal and ethical basis of a free and responsible system of communication, while also understanding the roles that communication plays in developing individuals and social institutions.

Integrated Marketing Communication Major -- Creative Concentration
36 Hours

Required:

  • Comm 101 Introduction to Communication & Media Studies    (3)
  • Magt 131 Management Concepts    (3)
  • Comm 211 Beginning Newswriting & Reporting     (3)
  • Comm 222 Introduction to Integrated Marketing Communication    (3)
  • Magt 234 Marketing    (3)
  • Comm 301 Media Law & Ethics    (3)
  • Comm 311 Editing & Design    (3)
  • Comm 347 Writing for Integrated Marketing Communication    (3)
  • Comm 360 Seminar in Integrated Marketing Communication    (3)
  • Practicum From COMM 130, 160, 165, 171, 230 and/or 240    (3)*
  • Comm 319 Internship    (3)*
  • Electives    From nonrequired course(s) in Comm or Art 141, 237, 238, 241, 339, 341 or 344 or Magt 335, 336, 338, 341 or 342** (3)

Integrated Marketing Communication Major -- Management Concentration
36 Hours

Required:

  • Comm 101 Introduction to Communication & Media Studies    (3)
  • Magt 131 Management Concepts    (3)
  • Comm 222  Introduction to Integrated Marketing Communication    (3)
  • Magt 234 Marketing    (3)
  • Acct 251 Accounting I    (3)
  • Comm 301 Media Law & Ethics    (3)
  • Comm 347 Writing for Integrated Marketing Communication    (3)
  • Comm 355 Research in Communication & Media Studies    (3)
  • Comm 360 Seminar in Integrated Marketing Communication    (3)
  • Practicum From COMM 130, 160, 165, 171, 230 and/or 240    (3)*
  • Comm 319 Internship    (3)*
  • Electives    From nonrequired courses in Comm or Magt 335, 336, 338, 341 or 342** (3)

Integrated Marketing Communication Minor
18 Hours

Required:

  • Comm 101 Introduction to Communication & Media Studies    (3)
  • Magt 131 Management Concepts    (3)
  • Comm 222 Introduction to Integrated Marketing Communication    (3)
  • Magt 234 Marketing    (3)
  • Comm 301 Media Law & Ethics    (3)
  • Comm 347 Writing for Integrated Marketing Communication    (3)


*Students with significant professional experience outside the Simpson curriculum may have this requirement waived at the discretion of the department chair. In such cases, any (3)00-level course in Communication & Media Studies may be substituted in the student’s program of study.

**Students majoring in either concentration of Integrated Marketing Communication and pursuing a major or minor in Marketing must select an elective course within the Integrated Marketing Communication major that does not also count toward the Marketing major or minor.

Last Updated: 11/21/08