Communication & Media Studies

Integrated Marketing Communication

Graduates of the program will be able to gather, present and edit information in a variety of contexts to general and specialized audiences and publics.

Graduates of the program will demonstrate an ability to seek and integrate high-quality research for the purpose of knowing, comprehending, applying, analyzing, synthesizing and evaluating their own insights into the professional and academic study of communication and media studies. Also, graduates of the program will understand and embrace the historical, legal and ethical basis of a free and responsible system of communication, while also understanding the roles that communication plays in developing individuals and social institutions.

Integrated Marketing Communication Major—Management Concentration

Students will complete ten courses plus an internship as follows:

Required:

  • Comm 101: Introduction to Communication & Media Studies
  • Magt 131: Management Concepts
  • Comm 222: Introduction to Integrated Marketing Communication
  • Magt 234: Marketing
  • Acct 201 : Introductory Accounting
  • Comm 301: Mass Media Law & Ethics
  • Comm 347: Writing for Integrated Marketing Communication
  • Comm 355: Research in Communication & Media Studies
  • Comm 360: Seminar in Integrated Marketing Communication
  • Comm 155: Communication & Media Studies Practicum*
  • Comm 319: Internship*
Total Hours: 44

Integrated Marketing Communication Major - Creative Concentration

Students will complete ten courses plus an internship as follows:

Required:

  • Comm 101: Introduction to Communication & Media Studies
  • Magt 131: Management Concepts 
  • Comm 211: Beginning Newswriting & Reporting 
  • Comm 222: Introduction to Integrated Marketing Communication
  • Mktg 234: Marketing 
  • Comm 301: Media Law & Ethics 
  • Comm 311: Editing & Design 
  • Comm 347: Writing for Integrated Marketing Communication
  • Comm 360: Seminar in Integrated Marketing Communication
  • Comm 155: Communication & Media Studies Practicum*
  • Comm 319: Internship*

Total Hours: 44

Integrated Marketing Communication Minor

Students will complete six courses as follows:

Required:

  • Comm 101: Introduction to Communication & Media Studies
  • Magt 131: Management Concepts
  • Comm 222: Introduction to Integrated Marketing Communication
  • Magt 234: Marketing
  • Comm 301: Mass Media Law & Ethics
  • Comm 347: Writing for Integrated Marketing Communication

*Students in the EWG program may petition to waive these requirements if their existing professional positions provide them, in the department’s judgment, with adequate professional training. In such cases, 200 and 300 level courses in Communication & Media Studies will be substituted in the student’s programs of study.

Last Updated: 11/18/11