Corporate Communication

Corporate Communication Major - 36 Hours
2007-2009 Catalog

The major in Corporate Communication is designed to provide a solid grounding in the concepts and competencies necessary for students pursuing careers in public relations, advertising, integrated marketing communications and related fields. Committed to the ethical development and treatment of communication in its rich variety of forms, this program challenges students to understand, apply, analyze and articulate the complexity of human communication in a variety of contexts.

Required Courses:

Comm 101 Introduction to Communication Studies (3)
Comm 102 Public Speaking in Society (3)
Comm 211 Beginning Newswriting and Reporting (3)
Comm 222 Principles of Public Relations (3)
Comm 237 Graphic Design I (3)
Acct 251 Principles of Accounting I (3)
Comm 301 Mass Communication Law (3)
Comm 325 PR and Advertising Writing (3)
Comm 360 Corporate Communication Seminar (3)
Comm 399C Portfolio in Corporate Communication

One course in advertising (3)

Comm 341 Advertising*
Comm 346 Advertising & Culture

One course in cultural diversity (3)

Comm 342 Rhetoric, Gender and Culture
Comm 375 Gender, Race & Class in Media

Professional Development coursework (3**)

Comm 130/165/230/240 Practicum
Comm 319 Internship Communication

*Prerequisites for Communication Studies 341 or 346 from outside the Department of Communication Studies must be completed prior to the course being taken for credit in the Corporate Communication major/minor.

** Students with professional experience outside the Simpson curriculum may have this requirement waived at the discretion of the department chair. In such cases, any 300-level Communication Studies course may be substituted.

Corporate Communication Minor - 18 Hours

Required Courses:

Comm 101 Introduction to Communication Studies (3)
Comm 211 Beginning Newswriting and Reporting (3)
Comm 222 Principles of Public Relations (3)
Comm 301 Mass Communication Law (3)
Comm 375 Gender, Race & Class in Media (3)

One course in advertising (3)

Comm 341 Advertising*
Comm 346 Advertising & Culture (3)

*Prerequisites for Comm 341 from outside the Department of Communication Studies must be met prior to the course being taken for credit in Corporate Communication.

Policy on Major-Minor Combinations
Consistent with the goals of a liberal education, students at Simpson College may not select more than one major in Communication Studies, nor may they select a major-minor combination in Communication Studies.

View course descriptions in Communication, Accounting


	Programs Corporate Communication Rhetoric & Speech Journalism & Mass Communication Beyond the Classroom Resources Faculty
Corporate Communication Corporate Communication Major - 36 Hours 2007-2009 Catalog The major in Corporate Communication is designed to provide a solid grounding in the concepts and competencies necessary for students pursuing careers in public relations, advertising, integrated marketing communications and related fields. Committed to the ethical development and treatment of communication in its rich variety of forms, this program challenges students to understand, apply, analyze and articulate the complexity of human communication in a variety of contexts. Required Courses: Comm 101 Introduction to Communication Studies (3) Comm 102 Public Speaking in Society (3) Comm 211 Beginning Newswriting and Reporting (3) Comm 222 Principles of Public Relations (3) Comm 237 Graphic Design I (3) Acct 251 Principles of Accounting I (3) Comm 301 Mass Communication Law (3) Comm 325 PR and Advertising Writing (3) Comm 360 Corporate Communication Seminar (3) Comm 399C Portfolio in Corporate Communication One course in advertising (3) Comm 341 Advertising* Comm 346 Advertising & Culture One course in cultural diversity (3) Comm 342 Rhetoric, Gender and Culture Comm 375 Gender, Race & Class in Media Professional Development coursework (3*) Comm 130/165/230/240 Practicum Comm 319 Internship Communication Prerequisites for Communication Studies 341 or 346 from outside the Department of Communication Studies must be completed prior to the course being taken for credit in the Corporate Communication major/minor. Students with professional experience outside the Simpson curriculum may have this requirement waived at the discretion of the department chair. In such cases, any 300-level Communication Studies course may be substituted. Corporate Communication Minor - 18 Hours** Required Courses: Comm 101 Introduction to Communication Studies (3) Comm 211 Beginning Newswriting and Reporting (3) Comm 222 Principles of Public Relations (3) Comm 301 Mass Communication Law (3) Comm 375 Gender, Race & Class in Media (3) One course in advertising (3) Comm 341 Advertising* Comm 346 Advertising & Culture (3) Prerequisites for Comm 341 from outside the Department of Communication Studies must be met prior to the course being taken for credit in Corporate Communication. Policy on Major-Minor Combinations* Consistent with the goals of a liberal education, students at Simpson College may not select more than one major in Communication Studies, nor may they select a major-minor combination in Communication Studies. View course descriptions in Communication, Accounting
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