Business Administration & Economics

Marketing

Marketing Major

Required:  (Hours)

  • Econ 101 Macroeconomics (3)
  • Econ 102 Microeconomics (3)
  • Econ/Math 201 Elementary Statistics (3)
  • Acct 251 Principles of Accounting I (3)
  • Acct 252 Principles of Accounting II (3)
  • CIS 205 Decision Support Systems* (3)
  • Magt 131 Management Concepts (3)
  • Magt 231 Business Law I (3)
  • Magt 232 Business Law II (3)
  • Magt 234 Marketing (3)
  • Magt 335 Marketing Research (3)
  • Magt 342 Buyer Behavior (3)
  • Any Ethics course in the Departments of Philosophy or Religion (3)

Three Marketing electives selected from the following: (9)

  • Magt 324 Small Business Management
  • Magt 336 International Marketing
  • Magt 337 Sales and Sales Management
  • Magt 338 Innovation, Entrepreneurship and New Product Marketing
  • Magt 341 Advertising

Total  (48)

*The prerequisite for this course is Management Information Systems, Management 135/CIS 135, or permission of instructor.

Marketing majors are strongly encouraged to minor in one of the following departments: Art, Communication Studies, Computer Science, English, Foreign Language, Mathematics, Psychology or Sociology.

Marketing Minor
Note:
A student who majors in Management may also minor in Marketing, but may not use the same courses to fulfill elective requirements for both the major and minor. A student may not minor in both management and marketing.

Required:  (Hours)

  • Econ 102 Microeconomics (3)
  • Magt 131 Management Concepts (3)
  • Econ/Math 201 Elementary Statistics (3)
  • Magt 234 Marketing (3)

Three Marketing electives selected from the following: (9)

  • Magt 324 Small Business Management
  • Magt 335 Marketing Research
  • Magt 336 International Marketing
  • Magt 337 Sales and Sales Management
  • Magt 338 Innovation, Entrepreneurship and New Product Marketing
  • Magt 341 Advertising
  • Magt 342 Buyer Behavior

Total  (21)

View course descriptions for Economics, Math, Accounting, Management and Computer Information Systems

Last Updated: 6/11/09