Marketing - 45 Hours
2007-2009 Catalog
Required Courses:
- Econ 101 Macroeconomics (3)
- Econ 102 Microeconomics (3)
- Math 201 Elementary Statistics (3)
- Acct 251 Principles of Accounting I (3)
- Acct 252 Principles of Accounting II (3)
- CIS 205 Decision Support Systems*
- Magt 131 Management Concepts (3)
- Magt 231 Business Law I (3)
- Magt 232 Business Law II (3)
- Magt 234 Marketing (3)
- Magt 335 Marketing Research (3)
- Magt 342 Buyer Behavior (3)
- Any Ethics course in the Department of Philosophy and Religion (3)
*The prerequisite for this course is Management 135/CIS 135 Management Information Systems or permission of instructor.
Elective - three Marketing electives selected from the following (9):
- Magt 324 Small Business Management (3)
- Magt 336 International Marketing (3)
- Magt 337 Sales and Sales Management (3)
- Magt 338 Innovation, Entrepreneurship and New Product Marketing (3)
- Magt 341 Advertising (3)
Marketing majors are strongly encouraged to minor in one of the following departments: Art, Communication Studies, Computer Science, English, Mathematics, Psychology, Sociology or Foreign Language: French, German, Russian, Spanish.
Marketing Minor - 21 Hours
2007-2009 Catalog
NOTE: A student who majors in Management may also minor in Marketing, but may not use the same courses to fulfi ll elective requirements for both the major and minor.
Required Courses:
- Econ 102 Microeconomic Principles (3)
- Magt 131 Management Concepts (3)
- Math 201 Elementary Statistics (3)
- Magt 234 Marketing (3)
Electives - three of the following:
- Magt 324 Small Business Management (3)
- Magt 335 Marketing Research (3)
- Magt 336 International Marketing (3)
- Magt 337 Sales and Sales Management (3)
- Magt 338 Innovation, Entrepreneurship and New Product Marketing (3)
- Magt 341 Advertising (3)
- Magt 342 Buyer Behavior (3)
View course descriptions for Economics, Math, Accounting, Management and Computer Information Systems

